Rediscover Magic with Amazin
Graze Christmas Packaging
This holiday season, Amazin’ Graze is here to help you (Re)Discover the Magic in Christmas by treating you to a holiday filled with unforgettable memories. No matter near or far, Amazin’ Graze wishes that everyone can spread kindness through thoughtful gifting during this challenging time. This Christmas Packaging Collection includes all-natural snacks thoughtfully packed in the dreamiest packaging. Throughout the journey, Mr Nutcracker and friends played cheerful songs to make the magical journey an interesting one and they were also fascinated with various nuts along the way. Eventually, they found the magic spell in the middle of the woods with their friends and they were exhilarated with joy.
Sketches and Conception
Grace believed that there is always light in the darkness, which made this inspiration from the story of the Nutcracker extremely appropriate this year as it reminds us that we can always find light in the darkest of times during this pandemic. Hence, Yi Qing hopes to remind everyone through her illustrations on this collaboration with Amazin’ Graze that ‘we will all walk through hard times, and when the moment of joy is unveiled, let the moment be frozen’.
Read my interview with Amazin Graze
Featured in Packaging of the World, Package Inspiration, Branding Inspiration
Project Type: Packaging Design, Art Direction, Illustration
Client: Amazin Graze MY and SG ✦ Art Director: Gabrielle Lee